Wednesday, May 05, 2010

Spend on science not marketing for a positive health claim

Companies should put more money into studies to substantiate the science of health claims, even if that means spending less on marketing, said a member of EFSA’s evaluating panel.

“Obviously science costs money. Marketing costs money, too, and there are quite a few companies where the marketing budget is larger than the scientific budget. And perhaps that is not always such a good idea,” said Henk van Loveren, professor of immunotoxicology at the Dutch National Institute for Public Health and the Environment (RIVM) and a member of European Food Safety Authority (EFSA) Panel on Dietetic Products, Nutrition and Allergies (NDA).

“If you want to do science and if you want to have a scientific basis for a claim, then you need to have the data, and it costs money if you want to do the studies,” he added.
Read the rest of the story here.

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