An advertisement for POM Wonderful read, “Cheat Death. The antioxidant power of pomegranate juice.” POM Wonderful offered the “no one would take it serious” defense. While consumers are unlikely to believe the juice would make them immortal, some may believe the product somehow contributed to a longer life, concluded the UK Advertising Standards Authority. The claim for longer life was not substantiated and was banned. The article in the UK Telegraph is here.